Article of the day
July 31, 2023




Michael Kalinowski

TestDirectly: Direct-to-Consumer Testing that’s Convenient, Safe, Fast, and Accurate

July 31, 2023
July 2023

TestDirectly is a flexible web-based engagement portal that makes it easier for clinical laboratories to connect directly with their patients while providing convenient, safe, fast, and accurate direct-to-consumer testing (DTC). The portal eliminates errors and reporting delays caused by paper forms and manual processes, and it replaces them with a user-friendly digital workflow that empowers patients and opens up new lab outreach opportunities. 

TestDirectly is user-friendly and easy to implement. It integrates with all laboratory information systems (LIS) and revenue cycle management (RCM) systems. The portal features lightweight LIS functionality, supporting patient and family self-registration and scheduling, capacity management, specimen collection, specimen tracking, specimen processing, lab billing, and compliance. TestDirectly also automates lab report delivery to patients via email, SMS, patient portal, or interface, and it also automates reporting to public health departments and agencies in every state. 

TestDirectly delivers a unified patient experience and gives laboratories and other providers the DTC tools they need to boost testing capacity and improve turnaround times, thereby enabling their patients to conveniently order tests and directly receive their results for a wide range of lab testing (Covid-19, sexually transmitted infection, urinary tract infection, wound, fungal, viral, respiratory, toxicology, allergy, genetic, etc.). To do this, TestDirectly supports all forms of collection scenarios, including drive-through, walk-up, concierge, business-organizational, school district-university, government agency, travel, pooled, surveillance, provider test kit, and home test kit.

“TestDirectly serves as a marketplace for enhanced and specialized laboratory services. The portal enables laboratories to gain visibility and grow their brands, and it delivers what patients want, and that’s a streamlined and unified experience.”

Suren Avunjian, LigoLab CEO

TestDirectly Portal Core Services and Features


  • Test site and home test site kit search capability via type of DTC test, location, and/or type of payment
  • Email/SMS account security verification
  • Patient self-registration
  • Patient self-scheduling 
  • Multiple test options available for the patient to select
  • Credit card validation and processing (at check-out or collection)
  • Client billing option (for third-party clients)
  • Insurance detail capture (upload of insurance card and ID) 
  • Patient acknowledgment of terms and conditions
  • Customizable ask-on-order entry (AOE) questions
  • English/Spanish translation of AOE questions
  • Customizable requisition/report templates
  • Email and/or SMS confirmation when orders are placed (includes appointment details, special instructions, and barcode identifying patient and order)
  • Additional family members can be added to one account
  • An order can be replicated for other family members
  • Order cancellation functionality
  • Email and/or SMS notification for appointment reminders
  • Integration with third-party software systems


  • Pre-generated QR code is received by the patient via a confirmation email and scanned upon arrival at the testing site (paper-free, contact-free check-in)
  • On-demand order entry for walk-up patients (or patients without email/phone number)
  • Daily schedule available for all confirmed appointments
  • The patient’s address appears as a hyperlink in the scheduled list for driving directions (of particular value for concierge at-home service workflow)
  • Multiple labeling options:
  • Ability to pre-print specimen labels for all patients scheduled for the day
  • Ability to dynamically print labels upon patient check-in
  • Ability to support pre-printed barcodes on specimen tubes
  • Ability to print duplicate Zebra labels from the Processing Queue (for example if labels get damaged)
  • Label generation with an access code for patients to check results without creating a TestDirectly account
  • Lab receives an eOrder once it’s released from the Processing Queue
  • Ability to view, print, and edit requisition/intake forms from the Processing Queue
  • Last released tracking validation
  • A real-time queue for insurance eligibility checking (payment validation)
  • Dynamic KPI metrics and dashboards for capacity management 
  • Order search functionality


  • CSV file upload of patient demographics linked to an organization
  • Batch generation of orders based on patient type/location, etc.
  • Single “New Order” creation available to satisfy sporadic testing scenarios
  • “Direct Patient Access”: patients can self-register on demand whenever they need to
  • “Campaign Events”: patients are invited to a one-off testing event via email invitation
  • Restriction/Permissions to view reports (for example only an organization administrator can view)


  • Lightweight internal LIS system (or integration with any other LIS)
  • Manual result entry (P/N/I)
  • Supports the download of patient orders in CSV format
  • Supports the upload of patient results in CSV format
  • Specimen barcoding and tracking support
  • Can delay non-negative reports and add them to the Call Queue 


  • Email and/or SMS notification when results are released
  • Travel documentation attachable upon request
  • Provides real-time results and analytics for patients, public health, employers, etc.
  • The requisition and result reports are downloadable/printable via the patient portal


  • Users can easily construct/configure test sites based on requirements
  • Capacity management for multiple test sites
  • Caseload management between testing facilities
  • GEO search parameter settings
  • Creation of tests/panels to be offered to patients
  • Ability to define timezone project to project
  • Creation of a “Campaign” for a specific project (attached to a physician, AOE questions, tests offered, payment options, constraints, and other settings)
  • Creation of system users and defining permissions based on security clearance
  • Ability to add company branding seen by patients while visiting the TestDirectly portal
  • Ability to add specific text/instructions for patients that appears on select pages of the  TestDirectly web portal
  • Creating labeling options (Zebra labels/Avery labels etc.)
  • Creation of customizable email and SMS templates 
  • Requisition and report templates management
  • Ability to add terms and conditions that patients must acknowledge at order checkout
  • Rule/Logic creation based on specifications (for example only accepting asymptomatic patients)
  • Automation Engine


  • Boosts testing capacity and improves turnaround times
  • Creates end-to-end efficiencies in laboratories and collection facilities
  • Increases testing accessibility and opens new streams of revenue
  • Automates patient support and relieves customer service staff
  • Supports all types of direct-to-consumer lab testing 
  • Supports all forms of sample collections
  • Prevents lost revenue with patient demographics and insurance collected upfront
  • Drastically reduces data entry errors and lost results
  • Replaces paper requisitions/intake forms and reduces manual processes 
  • Features specimen barcoding and tracking support
  • Removes the risk of exposure for staff members, patients, and providers
  • Saves time and resources that would otherwise be spent on manual order entry and case follow-up
  • Provides real-time results and analytics for all stakeholders

LigoLab: LIS Innovation that Helps Labs Grow and Thrive

TestDirectly is the latest addition to LigoLab Informatics Platform, an all-in-one and fully integrated LIS software solution that includes agile and fully customizable modules for anatomic pathology, clinical laboratory, molecular diagnostics, revenue cycle management, and direct-to-consumer. The LigoLab platform provides the end-to-end efficiency that medical laboratories need to differentiate themselves in the marketplace, scale their operations quickly, and become more compliant and profitable.


Request a demo